Super helpful blog post as I start to get ready for the few signings I have this year…might struggle with the “don’t get drunk bit ” 😉 Thank you Chelle xdee
By Chelle Bliss
There’s been a lot of buzz about author events recently and I wanted to throw a couple things out there. There are so many misconceptions, unrealistic hopes, and harsh realities that many do not understand.
Here are a few questions I’ve been asked and what I’ve learned thus far.
- Am I going to make money at an event?
No! Most events are expensive, unless they’re near your hometown and there’s no need to pay for travel expenses. If traveling far from home, the cost of an event can climb quickly.
If you’re an author and expect to make money at an event… think again.
Let me break down the expenses of my last event in Nashville.
My Out of Pocket Costs for myself and my assistant:
Food & Misc: $500
Table Fee (yes, authors pay to attend): $250
Cost of Books & Swag: $2,300
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